6 Free Ways to Promote Your Instagram Account : Instagram is the most popular social networking service, with more than 1.3 billion users worldwide. Instagram is a fantastic medium for small businesses to connect with and engage with their potential clients.
The average user spends 29 minutes a day on Instagram, which promises you a wide audience if the site is effectively used. Many business owners don’t know how to use Instagram in a way that will be profitable, though. You can’t just start posting at random and hope for the best. By developing a strategy and carefully organizing your implementation, you may promote your Instagram account.
Is it free to Promote Freely on Instagram?
Many businesses believe it is expensive to increase engagement and get Instagram followers. Yes, Instagram can be expensive if you intend to use influencer marketing and paid promotion. In this essay, we are not, however, concentrating on Instagram sponsored marketing. The good news is that Instagram allows you to grow and promote your business for free.
1. Things to consider
It’s important to discuss the fundamental checks you must perform on your Instagram account before we discuss the free ways you can advertise your business.
2. Keep your Instagram account set to “business account” only.
It would not help you grow if you used a personal profile for your business. It is advised that you create a business account instead. You would then have access to Instagram advertisements and sponsored posts, boosting your visibility and engagement.
3. Finish up your profile.
You don’t want your followers to view your unfinished profile since incomplete Instagram profiles are ugly, right? Include information about your business, have a professional profile photo, and write a bio that describes your business as a brand.
-Best Ways to Promote Your Instagram (for Free)
1. Create Useful Posts
You should promote your Instagram account through purposeful posts as the first and most important thing you should do. You may provide people a compelling incentive to follow you if you can create visually appealing, thought-provoking, and practical content. You must first distinguish yourself from the crowd. Most companies use their bio link to direct traffic to their website. Imagine the user feed filled with posts urging users to go to the website for additional information. Now, if you can provide all the details via an Instagram post, that will share them a break and possibly make them happy. You ought to be familiar with Instagram’s algorithm. The picture you post is not visible to all of your followers. Only 10–20% of your followers will see it, and Instagram will wait to see whether there is any engagement with your content. Whether or not more people will see your post depends on how the 20% respond. Make sure your posts are engaging and meaningful to increase engagement.
2. Engage through Stories Stickers
How many users use Instagram stories daily, do you know. Over 500 million people have been counted, and this number will increase over time. Stickers for Instagram stories are a great way to get your followers to engage with you and share their thoughts and experiences. It will result in a devoted following, and each follower will continue to engage with your brand.
3. Create Save-able Content for Your Feed
Instagram shares, comments, and saves should be used by businesses. A smart way to increase engagement is to produce content that motivates your followers to tap and click the Save button. Saveable content is something which viewers will wish to revisit in the future. You can anticipate that your followers will save your content if you can share some advice and followers that will benefit them in some way in the future. The concept is important: you must create content that matters to your audience. Infographics, motivational sayings, or humorous memes are all acceptable.
4. Use Hashtags
If you want to promote your Instagram account for free, hashtags are crucial. In order for your posts and stories to be seen by the intended users, you need use pertinent hashtags. 30 hashtags are allowed in each of your posts. You may utilize any, but you must be careful to pick the appropriate ones. Your engagement rate will increase if you use pertinent hashtags.
5. Use Instagram Stories
Instagram Stories is one of the app’s most interesting features. Although we’ve already talked about using stickers in Instagram stories, you shouldn’t stop there. Every 24 hours, you can change the content in your narrative, making it the ideal spot to display your followers real, transparent content that will enable you humanize your business. Instagram stories receive the most engagement, therefore you shouldn’t pass up the chance to use this tool to promote your account for free.
6. Use IGTV
On Instagram, IGTV functions similarly to YouTube. Users can explore several channels of their preferred themes and content in this. You should be able to tell that video content is the most efficient way to reach with and engage your audience based on the popularity of Youtube. You may attract more video-inclined followers to your account with the aid of IGTV. With IGTV, getting started is simple because Instagram will create your brand’s individual channel as soon as you upload your first video to the platform. You may upload post-existing videos to IGTV as well, which is another excellent way to promote your business.
